Trane® Residential has announced that it is renaming certain products within its product portfolio in alignment with the company’s transition to low Global Warming Potential (GWP) refrigerants.
new tiering approach
Trane is also introducing a new tiering approach, grouping products within the traditional split systems and packaged unit categories based on shared platform characteristics and differentiating features.
These changes are aimed at helping consumers better understand Trane’s new models within its product portfolio as it begins to convert most of its residential products from R-410A to R-454B ahead of the Jan. 1, 2025, federal deadline. Throughout 2024, Trane’s low GWP product updates will be reflected on the Trane website and across the company’s consumer-facing literature.
Descriptive approach
“Our new naming and tiering process for Trane’s new low GWP compliant residential product portfolio will revolutionize the homeowner shopping experience,” said Katy Muti, Brand & Content Marketing Leader, Americas for Trane Technologies.
“By taking a more descriptive approach, our dealers can cater to customer preferences more strategically, anchor our pricing strategy, and upsell or cross-sell products accordingly.”
three new tiers
Trane’s three new tiers will group products based on shared characteristics and give names to address these differentiating features, allowing homeowners to choose the solution that best suits their needs more easily:
- CHOICE – The best choice for quality products at a more modest price point.
- PRIORITY – Prioritizing whole-home comfort through advanced features working together to create enhanced comfort.
- PREMIER – Using the latest, most advanced technology to push the boundaries in delivering truly controlled, premier comfort.
new naming approach
The following low GWP Trane equipment will begin shipping from Trane Residential factories in early April 2024 and will be on Trane’s consumer website by the end of April, using the new naming approach:
Choice
- 15 Single-Stage Heat Pump with WeatherGuard™ Top
- 15 Single-Stage Heat Pump
Priority
- Variable Speed Air Handler
