CAREL announces the appointment of Michele Martello as Chief Solution Marketing Officer, effective 1 January 2025. In this role, he will be responsible for defining the strategic priorities and objectives for CAREL’s solutions in the HVAC, Refrigeration, and Services sectors.
Leading a structure that will serve as the reference point for the Solution Marketing teams, Martello will continue to pursue the Group’s goal of fostering sustainable medium-to-long-term growth. He will play a key role in directing, managing, and coordinating corporate marketing activities to ensure a competitive global positioning of CAREL solutions.
Competitive global positioning
The Central Marketing department will therefore be responsible for setting priorities and objectives across different regions and channels, ensuring alignment with the company’s global strategy. This will also include defining best commercial practices and harmonizing the Group’s sales processes.
"CAREL is a benchmark for innovation in the HVAC/R sector. Our goal is to continue developing cutting-edge solutions that proactively meet market needs, with a sustainable and integrated approach," stated the newly appointed Chief Solution Marketing Officer.
Air-to-air heat exchangers
Michele Martello holds a degree in Electronic Engineering from the University of Padua
Michele Martello holds a degree in Electronic Engineering from the University of Padua. He began his career in 1998, working on the design of electronic instruments for the process industry.
He joined CAREL in 2004 as a Product Manager in the Systems for Humidity Control Business Unit, later becoming Climate Business Unit Manager and subsequently Group Head of Platforms, overseeing the entire lifecycle of CAREL’s product ranges.
From 2018 to 2021, he served as CEO of Recuperator S.p.A., a CAREL Group company specializing in the design, production, and marketing of air-to-air heat exchangers. Since 2023, he has held the position of Group Chief IAQ Officer within CAREL’s IAQ Global Business Unit, tasked with developing and supporting the Group’s growth plans for Indoor Air Quality solutions.
